About WellnessAffiliates
We're on a mission to help people earn meaningful income while promoting products that actually improve lives.
Our Story
Founded in 2025, WellnessAffiliates was born from a simple observation: there were countless wellness products on the market, but finding the right ones to promote was a challenge.
We realized that many affiliate marketers were promoting products they didn't believe in, just for the commission. This not only hurt their credibility but also their long-term success.
That's why we decided to create a platform that does the heavy lifting - vetting products, verifying their quality, and providing comprehensive training to help affiliates succeed ethically and profitably.
Our approach is guided by faith-based principles of integrity, service, and community. We believe that true success comes from helping others while staying true to our values and building meaningful relationships.
Our Mission
To empower affiliate marketers with verified wellness products and expert training, enabling them to build sustainable income while promoting products that genuinely improve people's lives.
Our Values
The principles that guide everything we do
Integrity
We only promote products we've thoroughly tested and believe in. Your success is built on trust.
Excellence
We strive for excellence in everything we do, from product selection to training quality.
Community
We believe in building a supportive community where affiliates can learn, grow, and succeed together.
Meet Our Founders
The people behind WellnessAffiliates
Barry & Ruth Borthistle
Co-Founders
Barry is a seasoned executive with over 30 years of leadership in the health supplement industry. He has held senior roles at several top wellness companies, where his strategic vision and passion for helping others have driven more than $200 million in product sales. Barry is known for building high-performing teams and bringing innovative, science-backed products to market. As a dedicated disciple and teacher of the Bible, Barry brings a faith-centered approach to business, emphasizing integrity, compassion, and service to others in everything he does. Ruth is a dedicated wellness advocate with deep expertise in holistic health and nutrition. With many years in the industry, Ruth has inspired countless individuals to pursue healthier lifestyles and has been instrumental in developing impactful wellness programs. Her commitment to education and empowerment makes her a trusted leader in the wellness community.